Misfit

 

is an offbeat coffee company that utilizes only the finest brewing methods. We designed the identity, brand & packaging.

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THE IDENTITY

The identity was designed to match the offbeat vibe of MISFIT. The flipped and reversed "FIT" is a visual queue to how MISFIT strives to do things differently. Another play on the word "FIT", we designed the identity to morph and fit differently on specific applications.

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DESIGN ELEMENTS

In creating the visual design language, we created several illustrations and patterns. The illustrations (by local artist/designer Ian Babineau) give some grit and texture to the design aesthetic. MISFIT didn't want to visually feel too posh & clean like other premium coffee shops.

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Skills

  • Brand Strategy
  • Identity Design
  • Visual Design System
  • Package Design
  • UI/UX Design
  • Web Development
  • Environmental Design
  • Excessive Coffee Drinking

Details

Team
  • Garrick Willhite
  • Eric Drommerhausen (LGHTR)
  • Ian Babineau
Client
  • Misfit
Project
  • Identity, Brand, Packaging
Year
  • 2018